Buell summarized Appadurai’s argument that ”imagined national communities have been replaced, in our new electronically mediated global system, by imagined worlds”, signifying that the concept of the nation was on the decline (Buell 550). In his own words, Appadurai’s postnationalism exists in America, marked by its “uneasy engagement with diasporic peoples, mobiles technologies, and queer nationalities”, as well as by whiteness (Appadurai 159).
While Appadurai is convinced that the concept of the nation-state is under attack, Buell is less convinced. He believes that “while current global reorganization has had profound effects on culture, these effects have not signaled the end of nationalism in the cultural arena (Buell 550). In his article, he recognizes that nationalism is not dead or dying but rather existing in a new postnational way that deserves critical engagement.
The emergence of “print capitalism” is a common thread between Buell, Appadurai, and Anderson’s nationalism ideas. For Frederick Buell, the decline of the relevance of print capitalism contributed to the culture wars and the slippage of America in the world’s estimation. New technologies have led to an overall “declining literacy” (Buell 561). He cites Sven Birkerts in his ideas about what the loss of print capitalism means,as it had at one point been a means to developing a “whole individual identity”, while the rise of information technology contrastingly “creates fragmented, heterogenous, postmodern selves” (Buell 562). Print capitalism had the potential to contribute a certain context to the globalizing world, as it might “reinforce a sense of locality and place” in a world that may be making those concepts less relevant (Buell 562). In Appadurai’s estimation, modern nationalism is composed of “communities of citizens in the territorially defined nation-state sharing a collective experience” of certain cultural texts, like maps, newspapers, and other markers of identities and ideas (Appadurai 161). Appadurai, instead of separating print capitalism from electronic capitalism, like Buell did, spins their affects together as creating a “quintessential cultural product” that then fosters a “collective imagination” (Appadurai 161).
Buell thinks of some of the changing influences on globalization through some of the movements of the 1960s, or even the New Left, which is rather appropriate for the purposes of our class. He attributes the culture wars to a shifting view of the globe, in which the US might be slipping from its top slot. Many in the public were not happy about the loss of tradition and morality in culture, which are clearly visible through the “sexual revolution and ethical relativism (something characteristic of both the old counterculture and the new mass consumer society)” (Buell 553). As we read in Van Gosse’s document collection, the middle of the 20th century brought with it new popular brand of radicalism, which altered the conception of the US in the global sphere. Buell also approaches his formulations of globalization through the developing environmental movements,stating that theorists of one generally ignored the others. “The popular ecological literature of the 1960s” was looking to reharness and reconnect to nature (Buell 569). It was with the backlash against that particular liberal movement in the 1980s that signified that “globally nature was faring even more poorly” (Buell 570). Some environmentalists saw globalization as injurious to the earth that they were attempting to defend, but the backlash against the New Left and its lack of rooting in tradition meant many did not listen to them. It seems to me, through Buell’s ideas, that this conflict between globalization and some of the neoliberal movements may exist because they both threaten tradition and normalcy in the US.
Buell’s narrative of understanding globalization concludes in a place where he opts to leave it rather unrestrained, more complicated, and very dynamic. He rejects the idea that this phenomenon is at all easily or simply understood, adding that it is not transformative, nor singular, not coherent, nor agreed upon.
I was also intrigued by Appadurai’s formulation of “trojan nationalisms”, which seem to be carved out of modern phenomena of diasporas, displacements, and exiles. These create the concepts of transnationalism, subnationalism, and nonnationalism that emerge from the varying interactions between nation-states. Global existences of dual citizenships, green cards, and passports complicate our understanding of national identity. Specifically, in the US, Appadurai notes that we frame ourselves as a nation of immigrants and our “delocalized transnations” become the American way of making globalization relevant to us. In the prior sentence, Appadurai would also note that the use of the terms “US” and “American” are purposeful, as the United States exists as a nation, while “America” exists as a utopia.